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Five Easy Ideas for Using Stock Photography in Your Marketing
This post originally appeared in an email to HauteStock subscribers.
When you have the right images & design tools, it doesn’t have to be stressful or take a ton of time to create on-brand graphics that convert viewers into followers and browsers into buyers!
1 ADD YOUR SCREENSHOT
Easy but effective, adding a screenshot to a tech mockup is a unique way to customize stock photos with information relevant to your brand.
Reveal your website refresh, announce a new product/service, or share glimpses of your work with a video mockup to capture attention as viewers scroll.
Think of mockups as a (sophisticated) online billboard for advertising your business and be sure to start incorporating them into your visual marketing strategy to showcase your offerings!
2 CURATE THE PERFECT FEED
Haute Stock photos are designed to mix and match with each other (and with your own brand photos!) to help you curate a beautiful feed without having to spend hours trying to figure out what looks good together.
Use planning tools to help you visualize how the posts will look together. Be sure to incorporate different image categories (like lifestyle & workspace) to create variety.
3 SHOWCASE NEW PRODUCTS OR CLIENT WORK
Never stare at a blank piece of paper again! Also effective at marketing your business, paper mockups are yet another way to display your work like client projects, mood boards, logo concepts, print designs, and more.
If you’re not a designer, you can use paper mockups to display the cover of your digital downloads like lead magnet PDFs. For example, a social media manager could use this image to display the cover of their “100 Hashtags to use for Beauty Brands” as a tangible way to display a digital product!
4 UPDATE YOUR BLOG POST GRAPHICS
Rather than constantly creating new content, it’s important to focus on getting traffic to the content you’ve already published!
Every once and a while you should take a look at your analytics to figure out what’s getting traction on your blog and then design updated blog post graphics to drive even more traffic to those posts.
New graphics will signal to Pinterest that you’re pinning fresh content, increasing the chances of your Pin being shown (and possibly going viral!). Use Canva’s resize feature to create graphics for Instagram Stories and your feed to get as much traction as possible on each of your posts!
5 MOCKUP YOUR ARTWORK & DESIGNS
Mockups of any kind — be they tech, paper, frame, or product — are quick ways to take an on-brand stock photo and truly customize it for your visual marketing.
For frame mockups, you can transform the image into something more by giving your customers an idea of how your designs will look in their homes.
ETA: This is also a great solution for Etsy sellers who want to show customers what their designs look like in “real life.”
If you’re not a designer, you could keep the image as is, or turn it into a fun way to display your favorite inspirational quotes, promote an upcoming sale, or share important announcements.
Feeling inspired to try these stock photo ideas for yourself?
Incorporating stock photos into your online marketing can be easy & stress-free!
[Haute Stock is] here to support you with stylish stock photos, strategic design assets and customizable templates to help you build your brand and grow your business.
When you have the right images and design tools, it doesn’t have to be stressful to create on-brand graphics that convert viewers into followers and browsers into buyers! Here are 5 easy ideas for using stock photography in your marketing.Tweet
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